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My Car Hunt: A Whole New Level of Douchebaggery
July 12th, 2009 by Tonia

Update: I have since reviewed this company on Yelp. It is Biddulph Mazda.

Today gave me a headache. Literally.

I’ve been having a hard time driving my car without being paranoid lately. I know it sounds silly, and I know I will probably get over it eventually. Maybe. However, it’s been a real chore. I had never been the driver in an accident until two weeks ago. The only other accident I had been in I was a passenger and it was a decade ago.

I started looking, and the 2010 3 really caught my attention. I absolutely love the happy smiley face it has. I’d love to see that every day.

I did my research, which wasn’t too strenuous as I already have a 2007, and I found the color and package that I wanted. It wasn’t fully loaded but a definite upgrade from mine. The prices seemed reasonable and I figured if I could get the payments down low enough, that I would consider trading mine in as the equity on my car is more than what I owe.

So today, I ventured off with two dealerships in mind. I headed to the first one and spent awhile wandering around before I decided to talk to a salesman. I started off test driving a model lower than what I wanted. They didn’t have the exact car I wanted (it was at the other dealership). Soon it was price talking time. It went about four rounds of back and forth, which is annoying, but I’m used to it. In the end, they couldn’t meet what I was looking for, which was fine. I wasn’t set on buying and I definitely don’t need to buy. I appreciate the honest and integrity with which they handled themselves during the time I was there. I left disappointed but not angry or bitter.

Off to the second dealership I went. What a horrible mistake. I got there, and knew exactly what I wanted, and the car was even sitting on a pedestal for me. The salesman that came out seemed very nice at first and off we went for a test drive.

I loved the car. I loved the way it ran and how it had more power than the one I currently own. I appreciated him taking the time to talk to me about features even though I knew them all and for asking me if I wanted to hit the highway before assuming I didn’t. We started discussing what I do for a living and he asked me if I knew how to figure out women then. I should’ve taken this as a warning signal. But, I didn’t.

When we returned, we evaluated my car where he told me it’s in not bad shape and that it looks like its kissed the curb a few times. What? My car is in damn good awesome shape and doesn’t have relations with curbs. Though I guess that is what they’re supposed to do. Convince me it’s not worth what it is. When we get in and I get a price, I asked to see the S-plan price I am entitled to see. He did not know what the S-plan was. I wanted to cry. How can you not know the various incentive plans that are standard for your company?

After that got figured out, they were still coming out high and not lowering the price at all. On top of that I was offered a significantly lower value on my car’s trade in, which was complete bull. I called him on it and explained my situation. I was looking to see if they could beat where I was already at. I explained that I didn’t need to buy a car today, but if it was made worth my while I would consider walking out the door with one. He refused to budge. Instead he started trying sophomoric tactics on me in hopes they would work.

One of the first lines I received was that it’s a Japanese car and it’s made overseas and brought over on a boat. No shit Shirlock. Do you mistake me for someone that hasn’t done her research? Do I look like the girl who walks in and wants the “pretty little bright blue car that looks happy?” Sorry. That’s not all there is to me. I got to hear all about how they are made better and blah blah blah blah blah. I have one. I already know this.

Then there came the asking me if I’d mind leasing as I’d lower my payments that way. I let him know that was not an option. I am not a fan of leasing cars. Rather than taking my answer, he continued to hound me about how I don’t put a lot of miles on my car and that it’s pointless for me to purchase. I explained to him my reasons but they were no use.

After this I explained to him again that if I walked out without buying today it was not a big deal to me. My car is in great shape and I love it. I just happen to like the new body style too. He came back with the fact that my car won’t be under warranty much longer (which I’m not entirely sure about) and that I’ll have to pay $2500 to extend it. Okay but people have cars that aren’t under warranty. All. The. Time. ALL THE DAMN TIME! Still not a reason.

I politely said to him that this didn’t seem to be the right time and that I would just keep looking. As I started to get up he started again with the number crunching and asked me what my bottom line was. I told him the range in which I would highly consider walking out of there with a car. So he writes it down, (just the monthly payment amount and the down payment amount) and puts an x for me to sign near. On scrap paper. I told him I was not comfortable signing something that had no detail to it and that I just didn’t think that the price would get to where I wanted it to be. He got up and left and went back tot he finance office. I would’ve left at this point, but I realized he still had the sheet with my S-plan information on it.

When he returned he had another deal that was still not good enough. I thanked him again and let him know it was not going to work out this time. His reply? “Obviously.” WTF? Are you serious? He then proceeds to ask me if I want his company to lose money and if I want him to lose money and not get paid. I told him this had nothing to do with that and I was simply going to wait for a better time to buy. I told him I thought the price could go down quite a bit yet, and that I wasn’t really being given an offer other than what I came in with myself.

I then said, “I need my S-plan sheet back. Can I have it?” His reply to this was, “Sure you can have whatever you want” in the most sarcastic voice possible. By this time I was pissed.

He returns with my sheet and starts pretty much indicating what a horrible customer I am and how I shouldn’t ask for them to work on a lower price than what I was given. He kept bringing up how he gets paid on commission. Not sure if that was because he thought I didn’t know or if he wanted to portray that he didn’t get paid to talk to me. At this point I was so angry, I knew I couldn’t say anything without being bitter, so I simply ignored him and walked out the door. As I was heading to my car, two employees outside began asking what my license plate means, and I responded. This was followed by questions such as “oh well is that you?” and “why do you have a plate like that” in what seemed like sarcastic voices followed by laughter.

UGHHHHHHHHHHHHHHHHHHHHHHHHHHH

I have had my share of rude customer service people. I have been to car dealerships and typically already have a lower scale for them. This however, is a whole new type of low and a whole new level of douchebaggery. I should’ve told him why he’s not able to figure out women.


  • This is a disgrace, thank you for informing others though.

  • Steve

    Its not a good negotiation till you tell them to f off and walk out. I did that and got a call back the next day meeting my price on a car that had been sitting on the lot for over 9 months. Don't take it personal, its a dbag job, why would anyone want to do that for a living? The way they pay these guys only dbags would do the gig.

  • I appreciate your viewpoint but I don't necessarily agree. I think swearing and acting childish, while it may work in some cases, just stoops you to their level. The point is that I was fine not getting a car that day and I was fine walking out. This isn't the first time I've tried to negotiate a car purchase, but it is the first time I have been treated with such extreme disrespect. Rude I can handle; treating me like I am stupid and I don't understand the process or anything about cars is uncalled for. I didn't really take it personally either, but it was an experience I felt warranted a blog post.

  • Tonia

    Thx everyone. Mazda customer service has been notified I believe. I will yelp and contact the dealership also but am debating waiting a few days before I yelp to see if I get a response.


    Dave you get bonus points for making me giggle. Let me know next time you need a car haha.

  • Dave

    I'm taking you with me the next time I buy I car. The last time, I just walked in and said (to a friend who sold me) "i'm your bitch. I need a car today". :)

  • Debbie

    I had a similar crap experience with a car salesman once. I blogged about it and sent an email to the sales manager with a link. Within a week I had an appointment with the head guy of the entire dealership with a promise of personal service. I didn't bother to respond but I did get the offer. Send this to someone higher on the food chain at that dealership and see what happens.

  • Matthew Petro

    What total crap! You should totally Yelp that dealership and their bastard salesweasels.

  • Tonia

    I wouldn't let this ruin your opinion of Mazda. I can assure you this is the only time I've ever had an issue. I've never had any issues with my current car, which is a 2007 3. I've been to 4 other Mazda dealerships and never encountered anything similar, though this specific dealership I might hesitate to return to. What Mazda are you looking at?

  • kl

    I'm looking at a new Mazda and this gives me pause. Sorry you had to deal with this.

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