This past week, the IA Summit conference was held in Phoenix. I was both excited and astonished when I heard the news late last year. Having very few of the so-called UX Superstars here and not much of a formal tight knit group of professionals, I was nervous to share my city with people as enthusiastic as I but excited to prove that Phoenix can be a force to be reckoned with.

While I loved hanging out with my friends and meeting new friends as well, I have to admit it was a bit of a user experiment for me. I found myself more and more curious about what restaurants people would choose to go to, what they thought about the vibe of the area, and even more so, what they didn’t like and thought could use a makeover.

Being that I am completely and forever more in love with Phoenix, I want to know how myself and other residents and community members can make it better. So I am calling out to all the IAS attendees and asking you… if you could change part of Phoenix, what would it be? Was the hotel a dud? Did you get aggravated by the Light Rail? Did Sky Harbor give you the creeps? Please, give me your thoughts and pass this along so others can as well.